FINBIZTOOLS
SaaS and Startup Metrics: Calculators and Guides
Track recurring revenue, churn, acquisition cost, lifetime value, burn and runway.
Track recurring revenue, churn, acquisition cost, lifetime value, burn and runway.
Where to start
A common order: measure recurring revenue and churn, compare customer value with acquisition cost, then check runway.
Calculators and tools
- MRR Calculator — Track monthly recurring revenue movements: new, expansion, churned and contraction MRR.
- ARR Calculator — Calculate annual recurring revenue from MRR, or from customers and average annual contract value.
- ARPU Calculator — Calculate average revenue per user or customer for a period.
- Churn Calculator — Calculate customer churn rate or revenue churn rate for a period.
- CAC Calculator — Calculate customer acquisition cost from sales and marketing spend.
- LTV Calculator — Calculate customer lifetime value from ARPU, gross margin and churn rate or average lifespan.
- LTV:CAC Calculator — Calculate the LTV:CAC ratio from an entered lifetime value and acquisition cost.
- Burn Rate Calculator — Calculate gross and net monthly burn rate from operating expenses and revenue.
- Runway Calculator — Calculate how many months of cash remain at the current net burn rate.
- Revenue Growth Calculator — Calculate revenue growth or decline between two periods.