FINBIZTOOLS
Digital Marketing Metrics: Calculators and Guides
Measure click-through, cost per click and per thousand impressions, conversion, return on ad spend and email performance.
Measure click-through, cost per click and per thousand impressions, conversion, return on ad spend and email performance.
Where to start
A common order: check click-through and conversion rates, then measure return on ad spend.
Calculators and tools
- CTR Calculator — Calculate click-through rate from clicks and impressions.
- CPC Calculator — Calculate cost per click from ad spend and clicks.
- CPM Calculator — Calculate cost per 1,000 impressions from ad spend and impressions.
- Conversion Rate Calculator — Calculate conversion rate from conversions and visitors or clicks.
- ROAS Calculator — Calculate return on ad spend and ROI from ad revenue and ad spend.
- Email Open Rate Calculator — Calculate email open rate, and click-to-open rate if you track email clicks.